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Rewards & Recognition

Overview

Designed an experience that supports Dynamics 365 community members as they navigate within the community. This was accomplished through incentivizing desired actions and motivating them to reach their next achievements. 

Timeline: Aug 2023–May 2024
My roles:  Lead designer
Collaborated with: Content designer, community managers, PM and developers
Company: Microsoft

Contribution

  • Redesigned badge system
  • Designed gamification experience
  • Crafted a Super User Program page to encourage users to become Super Users

Problem

For the app to succeed, Super Users must actively participate and assist others within the app. Yet, they lack sufficient recognition and motivation. This feature aims to guide community members by rewarding desired behaviors and motivating them to reach their next milestones.

Users level

Research

Audited competitors such as ADPlist, Peloton, and Xbox to analyze their gamification elements, including leaderboards, badges, reward systems, and achievement reviews.

ADPlist audit

Ideate

Exploring gamification elements.

gamification elements

Badge design: I revamped the community badges for improved readability, style consistency, and categorization. The updated design features gradient colors, streamlined icons and text, and a categorized layout based on activity types and achievement levels. This redesign provides users with clear visibility of their accomplishments and guides them towards their next milestones.

Badge design

Badge interaction: I collaborated with a content designer to enhance the interaction experience with badges. Together, we refined the hover states to provide either a descriptive tooltip for badges yet to be earned or a congratulatory message for those already achieved. The intensity of the congratulations now corresponds to the difficulty of the badge, offering users a more engaging and rewarding experience.

Badge Interaction

Notifications: When users earn a badge, they receive notifications via email, toast pop-ups, and alerts in the notification bar. This multi-channel approach ensures they are promptly informed and can celebrate their achievements across different platforms.

Notifications

Final design

Achievement page

Achievement page

Leaderboard

Leaderboard

Play,Tract, Act

Play, Track, Act

Designed an app for tracking
children's developmental milestones
(need password)

Ms-Hero-Image

Hero Banners

Created hero banners for Power Platform &
Dynamics 365 community homepages